E-commerce platform decisions tend to get made on price or brand recognition, then regretted a year later once the catalog and order volume outgrow what was chosen. A better starting point is the shape of your catalog and team.
Match the platform to your catalog
A small, simple catalog has very different platform needs than one with thousands of SKUs, variants, and complex inventory rules. Choosing a platform built for a catalog size well beyond your current one avoids a painful migration later.
Match the platform to your team
Teams without in-house developers do better on a managed platform with strong support. Teams with engineering capacity gain more from an open, customizable stack that can be shaped around the business instead of the other way around.
The right platform is the one that fits both dimensions today and has clear room to grow, not the one with the longest feature list.
